Customer Relationship Management of Coca Cola

Customer Relationship Management of Coca Cola Customer relationship management is managing the interactions between the  customers, clients ,sales prospects and the company. CRM needs technology to organise sales activities, marketing, technical support and customer service. The Aim is to find new clients, retain the old customer those the company already have and reduce the cost of marketing and the service provide to the customers. CRM shows the company strategy including the customer interface department and other departments. (Buttle, 2000) Customer relationship management is the development and maintenance of mutually beneficial long-term relationships with strategically significant customers. CRM support the relationship between a business and its customers are to Acquire Enhance Retain Relationship marketing that views customers as assets and emphasizes retaining customers by nurturing and sustaining a relationship with them. It involves building the value for the customer and giving the perception that the company and the customer are partners. Relationship marketing creates bonds with customers bu fully understanding and responding to their needs, requirements and problems with customized personal service. Marketing Mix is used to indicate the integrating of several variables to satisfy specific consumer needs. The task of the marketing manager is to form these variables into marketing mix that meets the needs of each consumer group or market segment targeted by the company. The most widely used marketing mix is the Four Ps Product Price Promotion Place QCI Model Introduction on Coca Cola Company Coca cola is the world largest beverage company. They sell their products over 200 countries and over one billion of their products is consumed each day. Maintaining the finances and logistics is the crucial task. Coca Cola started using a system called the legacy system which found to be very inefficient. This system was generating high cost and was not user friendly. All the finical plans are entered manually and used to re entered for updating the information.  Ãƒâ€šÃ‚  When Coca cola expanded this became more crucial for their success.   Coca Cola need a far more advance business management system. So Coca Cola decided to use SAP Strategic Enterprise Management.  They implemented SAP financials into their business in order to handle the financial processes of the corporation. SEM provides Business Planning Simulation for finances, Data Warehousing for information collection and data analysis, and can also generate financial reports and monthly sales forecasts.     Ãƒâ€šÃ‚   QCI Model for Coca Cola Company Business strategy of Coca Cola is Think local, act local.  The integration between the local bottlers and delivery to the customers is crucial to the companys overall efficiency and keeping the customers satisfied. Full-service vending, Direct Store Delivery (DSD), and equipment services are very important for bottlers business operations and profit centres.  DSD gather customer information to distributors. With that specific data they improve cost control in delivering products.   They receive request from Sales representatives, Mobile device and Service staff. With these details the store can respond easily to the customers and make the process more efficiently. The RFID gives feedback that benefits research, marketing and product development We can improve customer service and satisfaction using better CRM. Using advance CRM we can get the required information of the customer. IT system again collects all the data and analysis them and provide information to provide a better product that suit the customer needs. Using SAP CRM system Coca-Cola was able to achieve their goal of customer focus. The CRM helps the existing processes and also improve the new functions to satisfy the customer. These kinds of CRM help updates and improve the market share for the computer and create a better name with the customer and also reduce the cost for transportation.  Ãƒâ€šÃ‚   The CRM in Coca Cola also handle customer service support where you can direct talk to the person in the company for problem with the product. They have different type of service all around the world. They provide the customer service not only through feedback, email and telephone but also through monitoring and many types of analysis. So by this collaborative CRM, Coca Cola has provided efficient customer service to gain customer satisfaction. Coca Cola was able to continue to grow with the demands as they were able to provide to their customer needs. They always focus on to satisfy the customer needs with the new infrastructure of CRM,ERP and well maintained SCM system they were able to achieve the goals which they really needed to satisfy the customers. By this way there were able to be in the top in the beverage industry. They are still facing a lot of problem to be in the top position but well maintain CRM will never lose the position. (E.Neville Isdell 2005), As we have always done in the past, I know that this industry will rise to the occasion. Coca Cola has taken many steps to win back the customer and to retain the existing customer. They have created a fan page in Facebook which became a very popular with the customers and when they are connected to Facebook, They can actually keep on getting update on recent action by Coca Cola. They can send group message in Facebook. Can gain feedback from customer and provide solution online. Coca Cola is able to advertise in Facebook and gain more customers through the social site. Coca Cola also can gain all the details of the customer from the Facebook page and provide appropriate personalized service to gain more customer and also retain the existing customers. These kind of social networking site help the company to be closer to the customers. Marketing and Advertising in these kind of site will also help the company to grown better. Some of the company does not accept this fact but Coca cola established their Facebook fan page in the third quarter of 2008 by the mid of 2009 there were around 3.4 million fan. But this fan page was created by a Coca Cola fan after much consideration Coca Cola used it as a promotion page and a place where they can build a relationship with the customers. Coca Cola gained a idea and used this Facebook page as a promotion page and was able to gain information from the Facebook wall and provide promotional offers to the customers. They created many ways to keep in touch with the customer by creating Application online for computers and mobile phone. They also provide exclusive sneak peeks for the customer in Facebook. Coca Cola was able to maintain this Facebook page and gather the required information and be in contact with the customers. The company able to attract all the customer, When you go to the Facebook wall page you can see all the language. From this we can see that the company is able to build a good name in all the countries. Coca Cola is the second largest fan page in Facebook as they are around 3.4 million fans in it. When we calculate the number of members join per day would come around 3500. So Coca Cola through this is the best way for promotion and gaining the customer feedback. Coca Cola was able to bring a new innovate vending machine with fountain dispenser called Freestyle. In this the customer can customize their own drink from 100 combinations and this was the first time they can have provide 100 combinations which are not introduced before. The most important about the freestyle vending machine was it is connected to SAP system. So it collect all the customer data and stored in CRM system. It also identifies if the freestyle machine needs to be refilled or not. So they can easy refill it and it also uses the RFID. The Vending machine also has major disadvantage when there is out of stock of the item. Customer can easily choose other product so Coca Cola has to main there strategy in this to maintain the stock and to gain the customer satisfaction. So vending machine should be place in appropriate place where there is easy access of refilling and places where we can cover a lot of customers. We can also find out which products which has sold more and the product which is contribute more profit. We can provide many different products to the customer by giving different product at same day. This is the best way to sell the product more effectively. We can use credit card to pay for the drink which can also provide loyalty points so we can get a free product once a while. It can also identify your drink with the card and you can easily select it and pay for it. This is all built in the vending machine so it is more user friendly for the customer to order and get their favourite drink easily. This is how Coca Cola is able to attract more customer and provide the customer what they required. Coca Cola is trying to take a bigger step by creating a beverage on the spot for the customer and not to put it in a vending machine. Customer can select the required ingredients with a touch screen and we can track the inventory and the customer favourite product so we can serve the customer the better. This is a major operational CRM used attract customer into the company. This is a major step for Coca Cola but being the leader in beverage they need to take necessary step and new innovative idea to be in the top position. Coca Cola has started a new marketing environment by providing a unique pin number in the bottle which can be used to save 75 cents of the mobile bill. They can also gain point for icoke from this system. So this is one of the best marketing techniques to gain customer by giving offer to their daily use products. Coca Cola has worked on this strategy and made some more advance option in it and applied it to United Kingdom. Where you can get the redeemed instantly with the wireless service and get some credit of the minutes. Coca Cola customer gain icoke points from this way and they can use these points to purchase tickets and get some discount on direct purchase. Coca Cola has also joined with Mc Donalds and provide varies offer in purchasing a meal. These kinds of offer revoke the customer and make them purchase the drink. Coke also sells four out of five drinks in all major countries so consumers are able to select and purchase the drink with selected offers. Coca Cola has done one of the best marketing with the Air Bonus. It does not have any back office work. Customer can get the discount instantly without any problem. Mobile phone is a daily use product which helps the customer more. The phone is used a like a loyalty card. They also create a lot of contest online and make customer to play for exiting prize. This kind of action revokes customer to purchase coke. Customers Go Better With Coke As Coca Cola is working on this kind of strategy by creating a Fan page and using a better CRM and SCM process they are able to serve the customer easily and personalizing each customer needs and providing drink according to their taste. This kind of promotion can create word of mouth in office and other entrainment centre where people can take a time out and have some drink and talk about it in online and provide valuable feedback. This can create a major buzz in about the product and help expanding bigger. We can attract new customer with this kind of CRM strategy and retain the existing customer. We can also win back the customer by creating personalizing service. My view on Coca Cola While expanding the company they started to use advance CRM strategy which help the company to grow better and Coca Cola also understand the customer needs and provided innovative vending machine like freestyle made the customer to like Coca Cola. They provided exiting offer to the existing customer with icoke points and discount in phone bill. They used the IT system to get feedback and also made a quality monitoring in customer service made the customer more satisfied. They also used Facebook Fan page as a biggest promotion centre and provided some seek peek for customer. Coca Cola fan page is the second largest fan page in Facebook. We have used the QCI model on this case study to clearly study the Coca Cola CRM process. Conclusion The overview of this case study clearly provides information that using advance CRM strategy help Coca Cola to achieve their goal without losing their market. They were able to provide offers and started some contest online to play and win exiting prizes. They have created a freestyle vending machine where a customer can make his own drink from 100 combinations. This was one of the biggest step for Coca Cola. They were able to do online promotion in one of the top Social networking site. There were able to gain the largest number of fans in it. Coca Cola is able to collect data from vending machine, mobile, Customer service, online network and provide solution and give personalized service to the customer. Coca Cola is able to win back there customer with the new freestyle vending. Coca Cola is able to manage their top position in beverage with their advance CRM process.

Jazz: A History Essay -- essays research papers

Jazz: The History   Ã‚  Ã‚  Ã‚  Ã‚  The music called Jazz was born sometime around 1895 in New Orleans. It combined elements of Ragtime, marching band music and Blues. What made Jazz such a different perspective of traditional music was its act of improvising. There was a widespread use of improvisation often by more than one player at a time. Songwriters would write the music down on a piece of paper, and then the Jazz musicians would try their best to play the music. Usually in a Jazz piece, musicians would use the song as a starting point to improvise around. Jazz musicians would play a familiar song to the audience, and by the time they were done with the piece they would stir up a totally different feeling away from the original song.   Ã‚  Ã‚  Ã‚  Ã‚  The average Jazz musician could not read music at all, but the way they performed on stage gave life to the audience. It thrilled them in a way that brought joy to their emotions. Their spontaneous music captured their hearts, which fell in love with the music known as Jazz. African-Americans and Creoles in New Orleans first played Jazz. And it was generally known that Buddy Bolden was the first Jazz musician to play. Some other veteran Jazz musicians such as Freddie Keppard, Bunk Johnson, and Clarence Williams were known to first play Jazz music. Although these people are not famous as of today, their style and ideas are still affecting musicians today.   Ã‚  Ã‚  Ã‚  Ã‚  Although Jaz...

Silk - The Queen of Fibers Essay -- Textiles

Silk, sometimes affectionately referred to as the â€Å"queen of fibers,† is the strongest natural fiber in the world, and it is used to make expensive cloth. There’s more to silk, though, than being great to make fine garments. Did you know that a thread of silk can be stronger than some kinds of steel? Probably not. We hope to give you more insight into the wonders of silk in our report. THE DISCOVERY OF SILK One of the only – if not the only – documentation on the discovery of silk is an ancient Chinese legend. According to this legend, silk was discovered in the garden of Emperor Huangdi around 2700 B.C.E. The mulberry trees in his garden were being destroyed, and he ordered his wife, Xilingshi, to go out there and see what was the cause of the damage done to his trees. When Xilingshi went out to examine the trees, she found white worms eating the leaves of the mulberry leaves and spinning shiny cocoons. She then accidentally dropped one of the cocoons into some hot water. And when she started playing with the cocoon in the water, long white strings disentangled themselves from the cocoon. It is said that this was how silk was discovered. Xilingshi then went to Emperor Huangdi to ask him to give her a grove of mulberry trees, in order for her to breed thousands of worms that would spin these beautiful cocoons. The king then obliged. Some accounts claim that she was the person who invented the silk reel, which is a device used to join fine silk filaments into a thread thick enough to be used for weaving. Others also credit her for being the maker of the first silk loom. How true these stories are still remain uncertain with historians. One thing they are sure about, though, is that silk was first used in China. The Ch... ...pired designs (like leaves or cherry blossom trees) or of animals (like dragons or phoenixes). Pictures of Chinese silk are on the last page of the report. Works Cited "History of Silk." Silkroad Foundation. Silkroad Foundation, 2000. Web. 16 Feb. 2011. . Hong, Lily Toy. The Empress and the Silkworm. Morton Grove, Illinois: Albert Whitman, 1995. Print. "Silk." World Book S-Sn Volume 17. 2004. Print. Textile Fabric Consultants Inc., Amy Willbanks. "Silk." www.fabrics.net/ amysilk.asp. fabrics INC, 19 Feb. 2011. Web. 19 Feb. 2011. . "Who smuggled the silkworm into japan + broke the silk monopoly of the Chinese?" Yahoo! Answers. Yahoo! Inc., 2008. Web. 16 Feb. 2011. .

Comparing Irvings Rip Van Winkle and The Devil and Tom Walker :: Comparison Compare Contrast Essays

An Analysis of Irving's Rip Van Winkle and The Devil and Tom Walker Washington Irving was one of the first American writers to write any kind of fantasy story or writing. At first he tried to pass his stories as real life accounts found in a dead mans dresser. The start of one states that it is real and has been deemed so by collages and some museums. After he saw how much people liked his stories he published all of them in " The Sketch Book of Godfred Crayon, Gent.". This Collection became famous overnight. His stories were also successful in England and Europe. Most of his stories have many similarities and differences. "Rip VanWinkle" and " The Devil and Tom Walker" are two good examples. To start of with there all around feeling and theme. Now one can tell "Rip VanWinkle" is set in a fantasy world right of the bat by the way Irving sort of zooms in on the scene, first he tells of the mountains and then the town and down till he's in the room with Tom and his wife. In "The Devil and Tom Walker" the author gives some info on the situation and the charters and then just jumps into the story. In both of the stories you get the feeling of something supernatural is going to happen. Also in both they take place in remote areas. Next we have the husband wife relationship in both cases. Now Rip was sort of a say nothing do nothing when it came to his house and wife. His wife would bad mouth him and yell at him, but Rip wouldn't do much anyway. He would just go off and sleep. Now Tom and his wife on the other hand would battle to the death. Tom would yell and scream and so would his wife. Tom would hide money and so would his wife. In both of the stories they wife husband relationship would be a turning point in both cases. And last the way they both got what they wanted. In Rips case he wanted to get rid of his wife and his jobs. He goes to the forest to escape from his wives verbal abuse. He gets his wish by getting a new life

His Panic: Why Americans Fear Hispanics in the US Essay

Review by Howard Jordan, The City University of New York – Hostos Community College of book His Panic: Why Americans Fear Hispanics in the U. S. written by Emmy-award-winning journalist Geraldo Rivera. Rivera has truly emerged as a true warrior in defense of the Latino community and immigrant rights by dissecting and clarifying several myths that feed the anti-immigrant prejudice against the growing number of United States-born and foreign-born Latinos in our nation. One of the most obvious untrue assumptions surrounding immigrants is that Latinos are more prone to crime than their American counterparts. Rivera confronts the question of whether immigrants are committing crimes at higher rates than U. S. citizens. The debate started with a story about a drunk driver in Virginia Beach who killed two teenage girls in a terrible accident. The driver was an â€Å"illegal† Mexican. Rivera accusing Bill O’Reilly of making this same â€Å"cheap political point,† Rivera said, â€Å"[He] could have been a Jewish drunk, an Italian drunk, or an Irish drunk, would you still care? (p. 5). I believe this is the perfect example to showcase the constant double standard that exists when it comes to use Latinos as ‘scapegoats’ to take the blame for high rates of crimes or other issues. Statistics show that immigrants are no more prone to committing crimes than are the native-born. Another false rumor that causes anti-immigrant hostility is that Latino immigrants come here to take jobs from U. S. citizens. This statement cannot be further from the truth. With agreements like NAFTA, immigrants are not the ones to blame for stealing the jobs of American citizens. Conversely, the ones truly affected before any U. S. citizen is deprived of any opportunity are Mexicans because the jobs that NAFTA secures in the U. S. were jobs previously held by Mexican workers across the border. So, let’s take a moment to rethink who’s taking what from whom? In addition, Rivera cites several studies that show â€Å"Latino immigrants are not displacing American workers†¦ and rarely over-utilize social services†. Those criticizing must know that illegal immigrants are not entitled to receive any governmental assistance, because of their immigrant status. Going further Rivera has evidence in his book about â€Å"nonpartisan, non-ideological, scientific data [that] proves that immigrants contribute greatly to the America economy† (p. 169). Again this corrects the misinformation that immigrants are not a burdensome to the U. S. if not a huge contributing force of this nation whose rights are often violated. A further huge inaccurate detail Rivera addresses in his book is the assumption that immigrants use ‘anchor babies’ presumably to further the parents’ quest for citizenship. Anchor babies are children born of illegal immigrants to help their parents acquire citizenship status in the U. S. That cannot be further from the truth because under current law, an illegal immigrant parent seeking citizenship cannot use the fact that their child is a citizen, until that child reaches the age of twenty-one. However, immigrants are being wrongfully and constantly criminalized for intending to build and raise a family. In conclusion I believe that the United States has to stop using fear mongering to influence, manipulate the opinions and actions of its citizens with the goal of fueling anti-immigrant sentiment. This country was built by immigrants’ sweat and hard labor not just from Latin America, but from Europe and Africa. How can the U. S. carryon with not only taking their land, but also taking their pride, belittle them by inviting immigrants into this country and then deporting them as they conveniently desire when ‘those second class citizens are no longer useful’. I genuinely believe that American are in fear of Latinos. And they act they way they do to keep them at a margin, contain at a place where they are in need to settle and at often times take the poor jobs they get. It is embarrassing as a U. S. citizen that my own country carries this behavior. How can anyone be the cause of such horrible acts, of separating families due to technical issues and then praise to be the most powerful country in the world. The United States is the most powerful country in the world because our predecessors have gone out of their way to steal anything of value, not other communities’ ideas like Iroquois, or from the other developing countries of the world. The U. S must stop this way of politics and reach an agreement. An agreement where immigrants and workers are rewarded for their efforts, where we pay the price they are worth and earned for their hard work, that we restore what has been stolen, where the rich upper class get taxed according to the gross income they are earning. Where the jobs stolen are restored to Mexicans and Africans, restored for everything they have lost as a result of being brought here to build this country. This should be the land of opportunity, where everyone is equal at all levels and topics, not the land of exploiting the weak and enslaving them. Where is all this nonsense going to stop? I know is not that simple, to reverse the damage that has been done after so many years but we must start somewhere, perhaps by acknowledging the truth and not hiding the real facts behind the Latino scapegoat. People must be educated before taking a stand on what spot on the spectrum to be in. It is a very sensible topic that involves the lives of actual people, actual families. Thank you Geraldo Rivera for not forgetting about your roots, and using your position as a media figure to be an activist against the Latino immigrants.

Ecriture Feminine

Ecriture feminine, literally â€Å"women's writing,†[1]  more closely, the writing of the female body and female disparity in language and text,[2]  is a strain of  feminist literary theory that originated in France  in the early 1970s and included foundational theorists such as  Helene Cixous,  Monique Wittig,  Luce Irigaray,[3]  Chantal Chawaf,[4][5]  and  Julia Kristeva,[6][7]  and also other writers like psychoanalytical theorist  Bracha Ettinger,[8][9]  who joined this field in the early 1990s. [10]  Generally, French feminists tended to focus their attention on language, analyzing the ways in which meaning is produced. They concluded that language as we commonly think of it is a decidedly male realm, which therefore only represents a world from the male point of view. [11] Nonetheless, the French women's movement developed in much the same way as the feminist movements elsewhere in Europe or in the United States: French women participated in consciousness-raising groups; demonstrated in the streets on the  8th of March; fought hard for women's right to choose whether to have children; raised the issue of violence against women; and struggled to change public opinion on issues concerning women and women's rights. The fact that the very first meeting of a handful of would-be feminist activists in 1970 only managed to launch an acrimonious theoretical debate, would seem to mark the situation as typically ‘French' in its apparent insistence on the primacy of theory over politics. [12] Helene Cixous  first coined  ecriture feminine  in her essay, â€Å"The Laugh of the Medusa† (1975), where she asserts â€Å"Woman must write her self: must write about women and bring women to writing, from which they have been driven away as violently as from their bodies† because their sexual pleasure has been repressed and denied expression. Inspired by Cixous' essay, a recent book titledLaughing with Medusa  (2006) analyzes the collective work of Julia Kristeva, Luce Irigaray, Bracha Ettinger and Helene Cixous. [13]  These writers are as a whole referred to by Anglophones as â€Å"the French feminists,† though Mary Klages, Associate Professor in the English Department at the University of Colorado at Boulder, has pointed out that â€Å"poststructuralist theoretical feminists† would be a more accurate term. [14]  Madeleine Gagnon is a more recent proponent. And since the aforementioned 1975 when Cixous also founded women's studies at Vincennes, she has been as a spokeswoman for the group Psychanalyse et politique and a prolific writer of texts for their publishing house, des femmes. And when asked of her own writing she says, â€Å"Je suis la ou ca parle† (â€Å"I am there where it/id/the female unconscious speaks. â€Å")  [15] American feminist critic and writer  Elaine Showalter  defines this movement as â€Å"the inscription of the feminine body and female difference in language and text. [16]  Ecriture feminine places experience before language, and privileges non-linear, cyclical writing that evades â€Å"the discourse that regulates the  phallocentric  system. â€Å"[17]  Because language is not a neutral medium, the argument can be made that it functions as an instrument of patriarchal expression. Peter Barry writes that â€Å"the female writer is seen as suffering the handicap of having to use a mediu m (prose writing) which is essentially a male instrument fashioned for male purposes†. 18]  Ecriture feminine thus exists as an antithesis of masculine writing, or as a means of escape for women,although the phallogocentric argument itself has been criticised by W. A. Borody as misrepresenting the history of philosophies of ‘’indeterminateness’’ in Western culture. Borody claims that the‘black and white’’view that the masculine=determinateness and the feminine=indeterminateness contains a degree of cultural and historical validity, but not when it is deployed to self-replicate a similar form of gender-othering it originally sought to overcome. 19]  In the words of Rosemarie Tong, â€Å"Cixous challenged women to write themselves out of the world men constructed for women. She urged women to put themselves-the unthinkable/unthought-into words. †[20] Almost everything is yet to be written by women about femininity: about their sexuality, that is, its infinite and mobile complexity; about their eroticization, sudden turn-ons of a certain minuscule-immense area of their bodies; not about destiny, but about the adventure of such and such a drive, about trips, crossings, trudges, abrupt and gradual awakenings, discoveries of a zone at once timorous and soon to be forthright. 14] With regard to phallocentric writing, Tong explains that â€Å"male sexuality, which centers on what Cixous called the â€Å"big dick†, is ultimately boring in its pointedness and singularity. Like male sexuality, masculine writing, which Cixous usually termed phallogocentric writing, is also ultimately boring† and furthermore, that â€Å"stamped with the official seal of social approval, masculine writing is too weighted down to move or change†. 20] Write, let no one hold you back, let nothing stop you: not man; not the imbecilic capitalist machinery, in which the publishing houses are the crafty, obsequiou s relayers of imperatives handed down by an economy that works against us and off our backs; not  yourself. Smug-faced readers, managing editors, and big bosses don't like the true texts of women- female-sexed texts. That kind scares them. [21] For Cixous, ecriture feminine is not only a possibility for female writers; rather, she believes it can be (and has been) employed by male authors such as  James Joyce. Some have found this idea difficult to reconcile with Cixous’ definition of ecriture feminine (often termed ‘white ink’) because of the many references she makes to the female body (â€Å"There is always in her at least a little of that good mother’s milk. She writes in white ink†[22]) when characterizing the essence of ecriture feminine and explaining its origin. This notion raises problems for some theorists: â€Å"Ecriture feminine, then, is by its nature transgressive, rule-transcending, intoxicated, but it is clear that the notion as put forward by Cixous raises many problems. The realm of the body, for instance, is seen as somehow immune to social and gender condition and able to issue forth a pure essence of the feminine. Such essentialism is difficult to square with feminism which emphasizes femininity as a social construction†¦Ã¢â‚¬ [23] For Luce Irigaray, women's sexual pleasure  jouissance  cannot be expressed by the dominant, ordered, â€Å"logical,† masculine language because according to Kristeva, feminine language is derived from the pre-oedipal period of fusion between mother and child. Associated with the maternal, feminine language is not only a threat to culture, which is patriarchal, but also a medium through which women may be creative in new ways. Irigaray expressed this connection between women's sexuality and women's language through the following analogy: women's  jouissance  is more multiple than men's unitary, phallic pleasure because  [24] â€Å"woman has sex organs just about everywhere†¦ feminine language is more diffusive than its ‘masculine counterpart'. That is undoubtedly the reason†¦ her language†¦ goes off in all directions and†¦ e is unable to discern the coherence. †Ã‚  [25] Irigaray and Cixous also go on to emphasize that women, historically limited to being sexual objects for men (virgins or prostitutes, wives or mothers), have been prevented from expressing their sexuality in itself or for themselves. If they can do this, and if they can speak about it in the new languages it calls for, they will establ ish a point of view (a site of difference) from which phallogocentric concepts and controls can be seen through and taken apart, not only in theory, but also in practice. 26] ————————————————- [edit]Notes 1. ^  Baldick, Chris. Oxford Concise Dictionary of Literary Terms. OUP, 1990. 65. 2. ^  Showalter, Elaine. Critical Inquiry, Vol. 8, No. 2, Writing and Sexual Difference, (Winter, 1981), pp. 179-205. Published by: The University of Chicago Press. http://www. jstor. org/stable/1343159 3. ^  Irigaray, Luce,  Speculum of the Other Woman, Cornell University Press, 1985 4. ^  Cesbron, Georges, † Ecritures au feminin. Propositions de lecture pour quatre livres de femmes† in Degre Second, juillet 1980: 95-119 5.   Mistacco, Vicki, â€Å"Chantal Chawaf,† in Les femmes et la tradition litteraire – Anthologie du Moyen Age a nos jours; Seconde p artie: XIXe-XXIe siecles, Yale Press, 2006, 327-343 6. ^  Kristeva, Julia  Revolution in Poetic Language, Columbia University Press, 1984 7. ^  Griselda Pollock, â€Å"To Inscribe in the Feminine: A Kristevan Impossibility? Or Femininity, Melancholy and Sublimation. †Ã‚  Parallax, n. 8, [Vol. 4(3)], 1998. 81-117. 8. ^  Ettinger, Bracha,  Matrix . Halal(a) – Lapsus. Notes on Painting, 1985-1992. MOMA, Oxford, 1993. (ISBN 0-905836-81-2). Reprinted in:  Artworking 1985-1999. Edited by Piet Coessens. Ghent-Amsterdam: Ludion / Brussels: Palais des Beaux-Arts, 2000. (ISBN 90-5544-283-6) 9. ^  Ettinger, Bracha,  The Matrixial Borderspace  (essays 1994-1999), Minnesota University Press, 2006 10. ^  Pollock, Griselda, â€Å"Does Art Think? â€Å", in:  Art and Thought  Blackwell, 2003 11. ^  Ã¢â‚¬Å"Murfin, Ross C. †Ã‚  http://www. ux1. eiu. edu/~rlbeebe/what_is_feminist_criticism. pdf 12. ^  Moi, Toril, ed. French Feminist Thought. Basil Blac kwell Ltd, 1987. (ISBN 0-631-14972-4) 13.   Zajko, Vanda and Leonard, Miriam,  Laughing with Medusa. Oxford University Press, 2006 14. ^  a  b  Klages, Mary. â€Å"Helene Cixous: The Laugh of the Medusa. † 15. ^  Jones, Ann Rosalind. Feminist Studies, Vol. 7, No. 2 (Summer, 1981), pp. 247-263. Published by: Feminist Studies, Inc. http://www. jstor. org/stable/3177523 16. ^  Showalter, Elaine. â€Å"Feminist Criticism in the Wilderness. †Ã‚  The New Feminist Criticism: essays on women, literature, and theory. Elaine Showalter, ed. 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Causes and Prevention of Poor Health Essay

In many countries, especially the United States, behaviors leading to poor health start early in life. The three â€Å"leading causes of preventable death in the United States are smoking, obesity, and alcohol abuse† (Science Daily, 2006). Along with these problems, â€Å"a lack of exercise, drug abuse, and sexually transmitted diseases were prominent in young adults† (Science Daily, 2006). Some reasons for these problems are children and young adults spending more time inside playing video games and watching television instead of going outside to play or to participate in a sport. Often young adults are left to take care of themselves after school and during the summer vacation, and their diets tend to suffer. Smoking, alcohol use, and drug use are all glorified in movies and on television, and some young people feel that they need to copy those actions to make themselves â€Å"cool† in the eyes of others. Insufficient sexual education at home and at school contributes to disease and unwanted pregnancy. To change these behaviors, more must be done to teach children to take care of their bodies. Even a small child can be taught to enjoy good foods, at the very least in school lunches, and can be taught that playing is more fun than watching television. Because some children live in areas where outside play is limited, schools and non profit organizations should step in and offer plenty of physical education and after school activities. After school activities and school vacation programs can also help with the drug, alcohol, and smoking problems. Having good role models demonstrate clean lifestyles and teach the dangers of harmful activities may cause some children to never start them. Finally, sex education must be provided in some form before children feel the urges to become sexually active. Programs that teach young people how difficult it is to care for a child and how devastating a sexually transmitted disease can be, and in some cases how deadly they can be, need to start early and be carried through all the years of schooling. Children must be made aware of how special their bodies are, and how they can carefully tend to them to make them strong, healthy, and last for a long time. The earlier they can be taught this, the less poor health there will be in the United States.